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Vision, mission, values and ambitions

Vision, mission, values and ambitions

Our mission and purpose define what we do and the impact we want to have. Our values underpin and inform everything we do, from behaviours and language to decision-making.

Our strategic ambitions define the approach we are taking to deliver our vision. They support our mission and help us save more lives from suicide.

A man presents a suicide prevention training course.

Our vision

A future where more lives are saved from suicide.

Our mission and purpose

We empower people to help save lives from suicide through connecting, educating, and campaigning nationally.

1. Connect

We aim to bring together a larger and more diverse group of people who share our commitment to helping prevent suicide. This will increase our resilience, funding, and capacity.

2. Educate

We will empower and reach more communities and organisations to support people at risk of suicide through an increased range of research-informed training courses.


We will have a stronger voice and engage with more people as thought leaders in suicide prevention, increasing understanding and ending that stigma that surrounds suicide. 

Our values


Our caring and empathic approach underpins and informs everything we do.


We are brave, challenging and speak out fearlessly to create change to help save lives from suicide.


Our lived experience enables us to co-design and co-deliver our services to meet the needs of the people we work with.


We are open and transparent with an inclusive and respectful culture which everyone can trust.


We are creative problem solvers, forward thinkers, always striving for excellence.

Our strategic ambitions

  1. Continue to strengthen our profile and influence as a national leader in suicide prevention
  2. Increase our capacity and impact
  3. Build new intervention-based models of training, products and consultancy
  4. Maximise internal efficiencies

Did you know 1 in 5 people will have suicidal thoughts at some point in their lives?

With your generosity, we can help people stay safe and provide the support they need in times of crisis