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Step Up for Suicide Prevention resources

Thank you for signing up to take part in Step Up for Suicide Prevention! This page has everything you need to make your fundraiser a success. The more people who know what you’re doing, the more donations you’ll raise, and every pound goes directly towards suicide prevention work that saves lives.

Before you start: make sure you have your personal JustGiving fundraising page link ready. You’ll want to include it in every post and message you send.

Share your journey with us!

We’d love to see your photos and hear your stories as you take on the challenge – whether it’s a snapshot from your walk, a milestone moment, or just you lacing up your shoes.

Please tag us in your posts so we don’t miss them:

Instagram and Facebook: @GrassrootsSP
LinkedIn: Grassroots Suicide Prevention
X: @GrassrootsSP

Or email your stories, photos, or updates directly to us at : fundraising@prevent-suicide.org.uk.

Every story you share helps inspire others to donate, take part, and spread the word, so please do keep them coming!

Images

Instagram and Facebook

Use the graphics below in your feed posts and stories. Keep it personal, posts that share why you’re walking tend to get the most response.

Tag us: @GrassrootsSP and use the hashtag: #StepUpForSuicidePrevention.

Use the graphic below for your LinkedIn feed. A personal note about why you’re taking part tends to perform really well on LinkedIn, don’t be afraid to be open.

Tag us: search Grassroots Suicide Prevention and tag our page in your post and use the hashtag: #StepUpForSuicidePrevention.

X

Use the graphic below to accompany your posts on X. Short, direct, and with your link tends to work best.

Tag us: @GrassrootsSP and use the hashtag: #StepUpForSuicidePrevention.

Use the banners and full-screen images below across your website, email newsletters, or anywhere else you’d like to promote your fundraiser.

Copy

Not sure what to say?

Start with one of these templates and personalise it by adding why you are taking part and what your challenge involves, such as your step target.

Suicide is the leading cause of death among people under 35 in the UK, yet most suicides can be prevented with the right support.

I’m taking part in the Step Up for Suicide Prevention challenge for Grassroots Suicide Prevention because too many people are still not getting the right support early enough.

Your donation helps fund training and tools that equip people to recognise risk and act before it’s too late.

If you can, please support my challenge: [YOUR FUNDRAISING LINK]

#StepUpForSuicidePrevention

Around 115 people die by suicide each week in the UK and 1 in 4 of us will experience suicidal thoughts in our lifetime.

Most suicides, however, are preventable with the right support.

I’m taking part in the Step Up for Suicide Prevention challenge for Grassroots Suicide Prevention to help make sure more people get that support, sooner.

Every step and every donation helps fund life-saving training and tools that make a real difference.

Please support if you can: [YOUR FUNDRAISING LINK]

#StepUpForSuicidePrevention

How to talk about Grassroots Suicide Prevention

Don’t forget! We are Grassroots Suicide Prevention, not just Grassroots. 

As one of our fundraisers, you are fundraising ‘in aid of’ or ‘for’ Grassroots Suicide Prevention. 

Talk about suicide safely

Talking and writing about suicide can be difficult, please read this short guide on words and details to avoid when you discuss our work with other people.

The language below helps to protect vulnerable people from reading things which may be triggering as well as contributing to a wider change in the language we use around suicide. 

No thank you Yes please Why?
Commit suicide
Successful suicide
Died by suicide
Ended their life
Associates suicide with crime/sin
Implies you can ‘succeed’ which is a positive word
They were suicidal
They experienced suicidal thoughts/suicidal ideation
Avoids reducing a person to a negative characteristic
Experiencing something is different from it being your identity
Unsuccessful/successful suicide
Made an attempt on their life
Made a non-fatal attempt to take their life
Presents suicide as a desired outcome
Suicide epidemic
Spread/wave of suicides
Skyrocketing
Increase/rise in suicide rate
Glamorises suicide
Suicides can happen this way as bereaved people are more at risk, attention should be diverted away from this
Died instantly
Quick, painless death
Do not include these details
Promotes the idea of a fast solution to suicidal feelings
A cry for help
A suicide attempt
Unhelpful phrasing – all suicide attempts should be taken seriously
Iconic spot
Suicide hotspot
Do not include these details
Avoid information on methods or locations
A suicide-prone person
A jumper
A suicide tourist
A victim
A person at risk of suicide
Reduces a person to a tragic death
Suicidal ideation is ‘attention-seeking’
Do not use these words
Telling someone they are ‘attention-seeking’ comes with negative connotations and could reinforce that their problems don’t matter or that nobody cares, which is not true
Suicide can be ‘cured’ or ‘solved’
Suicide has many causes and factors unique to each person
Suicide should not be framed as a ‘problem’ or ‘illness’ with one ‘cure’ – this is not the reality for many people
Suicide is ‘selfish’
Do not use these words
There is nothing ‘selfish’ about struggling with thoughts, feelings or situations that are causing pain or distress
A completed suicide
Died by suicide
This implies that suicide is an achievement or a situation that only has one end

Further resources on statistics, myths, warning signs and how to talk about suicide can be found here. 

Still have questions?

For more information, questions, or assistance, reach out to our friendly team.

Did you know 1 in 4 people will have suicidal thoughts at some point in their lives?

Donate today and help us save more lives from suicide.